Matthew Kreuter is a leading national public health expert in the field of health communication. His research focuses on eliminating health disparities by finding effective ways to reach and engage people on health matters, particularly members of low-income and marginalized communities. He has developed and evaluated a wide range of communication programs designed to promote health and wellness by encouraging behavior change while taking into consideration the social and environmental contexts that shape people’s decisions and actions.
Kreuter is the founding director of the Health Communication Research Laboratory, which aims to eliminate health disparities by increasing the reach and effectiveness of health information to underserved populations. He has served on the National Academy of Medicine’s Board on Population Health and Public Health Practice. His work has been funded by the Eunice Kennedy Shriver National Institute of Child Health and Human Development, the National Institute of Nursing Research, the Centers for Disease Control and Prevention, the Department of Health and Human Services’ Office of Disease Prevention and Health Promotion, and the Susan G. Komen Breast Cancer Foundation.
Areas of focus:
- Health communication
- Cancer prevention and control
- Integrating health and social services
- Health disparities
Featured publications
- Repeated exposure to COVID-19 misinformation: A longitudinal analysis of prevalence and predictors in a community sample
Journal of Public Health Management and Practice
Sept./Oct. 2024 - Comparing acceptance of smoking cessation and smoke-free home intervention offers and associated factors among people with low income in the USA: Baseline results of a randomised controlled trial
BMJ Public Health
April 22, 2024 - Addressing COVID-19 vaccine hesitancy with community distribution of conversation cards
American Journal of Public Health
Jan. 11, 2024